This series is about my insights from our comic book project “Biz4Kids” and what we can learn from this for our business career.
In the first part of the series, I wrote about why you need to master your craft to succeed. Now I’m trying to enlighten the idea of really knowing your customer.
A customer is not always someone who buys from us. A customer might be someone who just uses what we do, and somebody else bought it for him. A customer might be someone who is an influencer for us and therefore, could spread our word. And a customer is, of course, the one who buys our products.
In the case of our comic book project, we have customers who buy the comic book – most likely parents or teachers. And we have customers who will be users – the kids who will read and enjoy the comic.
The unique thing about our paying customers is that to this point, they are all from Kickstarter. After running a very successful campaign with 131%...