We can retain information way better if we can not only hear them but see them in a well-designed manner. Whenever you want to be sure people "get" what you say and are able to tell it to others later, make sure to communicate at least with decent visuals and words.
That's not just my personal biased fantasy. In 1969 Dale conducted an experiment with four study groups to find out if it is actually true that we can recall more of the content depending on the type of presentation in which we get to learn the material.
The four groups were presented to the content in
1. a spoken lecture
2. In a written form for them to read
3. With a visual and verbal presentation with illustrations and
4. By letting them participate with role-plays and such.
He assessed all 4 groups after 3 hours and as well 3 days after the presentation. The results are enlightening.
As the groups perform relatively equally ok in the test after 3 hours – despite the blah, blah, blah group of course – their ability to recall the information after 3 days departs them strongly.
To illustrate my point here. Imagine that you as a leader explain your vision of the future of your company to a colleague. And 3 days after that she meets another colleague of yours and tells him about your vision. Would you want her to recall 10% or 65% of what you actually said...? It's easy to get to 65% though. Why not do a very, very rough sketch of your idea while you're explaining it? It's a small thing, and it will boost the power of your message throughout the company.
Holger is writing about his thoughts on how to create clarity with visual tools. Especially with a focus on how we can work better together to solve our business challenges. As a Strategy Facilitator, he helps teams and leaders solving their strategic problems.
In his workshops and training, he has taught his approach to thousands of people. If you're interested, check out the next dates for his workshops or reach out to him directly.
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